Get the latest insights on content strategy, content management, and content development.

Focus groups inform a better City of Surrey website

The City of Surrey is one of the fastest growing cities in Canada. Geographically, the municipality is the largest in British Columbia. With a population that has almost doubled to 500,000 over the last decade, expanding by 1,000 new residents every month, Surrey faces unique challenges in meeting the needs of its residents.

Two ways to share content ownership in large organizations

If you own content, you’re the one with the authority to say yay or nay to any publishing decision. For large corporations, content ownership is a complex issue that can get even more complicated when you oversimplify things by assigning content only one owner.

5 insights to help you manage organizational change for better content

Some of us at Content Strategy Inc recently attended the IIBA speaker event, Adding Change Management to a Business Analyst Skillset. Business consultant Alexander Stanisic shared his experience in helping companies align strategy, people, process, structures, and culture in order to execute lasting organizational change. There were so many great take-aways for us as content strategists! […]

Apples, oranges, and tofu: The importance of taxonomy in content strategy

On a Monday night in May, Content Strategy Inc senior content strategist Blaine Kyllo handed out dozens of 2 x 3” cards—one set for each of the three groups of assembled at the Vancouver Information Architecture and Content Strategy Meetup. Each card had a food product written on it, and the groups were asked to […]

A new model for content strategy

If you search online to figure out what content strategy is, be prepared to be confused. There are experts who define content strategy (many of them in fact) but their definitions are rarely in plain language and the number of variations and contradictions are overwhelming and confusing.

What is a digital ecosystem? Not what you think

The word ecosystem has become a popular buzz word in the worlds of business and media. But it’s not being used properly, which causes difficulties for the senior leaders of companies. They often don’t consider the actual meaning of the term, and the improper understanding and use of it leads to costly inefficiencies and missed business […]

Clients benefit when Powershifter picks up a content strategy partner

Powershifter is a boutique digital agency in Vancouver with a wide range of clients, including those in the finance, technology, and telecommunication industries. When confronted with large, complex projects for clients who haven’t thought about content solutions, Powershifter turns to Content Strategy Inc. (CSI) as a partner.

Adoptive Families Association of BC creates new website to inspire and support young adults

Every year in B.C., about 1,000 young people in government care turn 18 and are no longer eligible for government support. The Adoptive Families Association of BC (AFABC) partnered with the provincial Ministry of Child and Family Development to improve access to services for these youth, who often struggle with a variety of issues such […]

TELUS overhauls its content to improve customer support

Whether providing mobile devices and services to Canada, or Internet, landline, and television services to home owners in the western provinces of the country, TELUS has a reputation for superior customer service. But when they realized customers were getting stymied in the “Support” section of the website, they looked to CSI for help.

Can content strategy be agile?

I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.

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