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The power of process: Meetup with Misty Weaver


On April 18, content strategist and University of Washington Information School instructor Misty Weaver bravely bussed it up to Vancouver from our neighbouring city of Seattle to present UX and Content: The Power of Process to a sell-out crowd ($5 bucks’ admission! What a deal!) at the group’s shiny new Brain Station venue.

What is a digital ecosystem? Not what you think


The word ecosystem has become a popular buzz word in the worlds of business and media. But it’s not being used properly, which causes difficulties for the senior leaders of companies. They often don’t consider the actual meaning of the term, and the improper understanding and use of it leads to costly inefficiencies and missed business […]

Clients benefit when Powershifter picks up a content strategy partner


Powershifter is a boutique digital agency in Vancouver with a wide range of clients, including those in the finance, technology, and telecommunication industries. When confronted with large, complex projects for clients who haven’t thought about content solutions, Powershifter turns to Content Strategy Inc. (CSI) as a partner.

Adoptive Families Association of BC creates new website to inspire and support young adults


Every year in B.C., about 1,000 young people in government care turn 18 and are no longer eligible for government support. The Adoptive Families Association of BC (AFABC) partnered with the provincial Ministry of Child and Family Development to improve access to services for these youth, who often struggle with a variety of issues such […]

TELUS overhauls its content to improve customer support


Whether providing mobile devices and services to Canada, or Internet, landline, and television services to home owners in the western provinces of the country, TELUS has a reputation for superior customer service. But when they realized customers were getting stymied in the “Support” section of the website, they looked to CSI for help.

3 simple things you can do to improve your content, and your business, in 2016


The new year is always exciting because we think about how small changes in our thoughts or behaviours can make a big difference to our lives. This is just as true in our workplace as it is at home. For those of us running businesses, or leading teams, a small shift in our behaviour can […]

Can content strategy be agile?


I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.

Is the future of content well written?


Businesses are finally starting to understand the value of content. They understand it needs to be relevant to the audience. They certainly know it needs to engage and convert. Some even know that it needs to be structured and reusable. But very few people can recognize, let alone understand the value of, well-written copy.

2014: Top 5 content strategy trends for the CS industry


Make the future into something you’re proud of As we head into a new year, it’s always fun to think about what’s in store for us. But we sometimes miss the most important point of the future: that it will be whatever we make it. I challenge you all to actively engage in the content strategy industry in […]

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