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Two ways to share content ownership in large organizations


If you own content, you’re the one with the authority to say yay or nay to any publishing decision. For large corporations, content ownership is a complex issue that can get even more complicated when you oversimplify things by assigning content only one owner.

Yahoo’s head of international media on managing a global content team


Being able to manage all of those things is how your content director ensures that your organization has content that is optimized and consistent, content that is created efficiently, content that serves your customers while fulfilling the goals of your business. Now imagine how difficult that job might be like if your content team was […]

5 insights to help you manage organizational change for better content


Some of us at Content Strategy Inc recently attended the IIBA speaker event, Adding Change Management to a Business Analyst Skillset. Business consultant Alexander Stanisic shared his experience in helping companies align strategy, people, process, structures, and culture in order to execute lasting organizational change. There were so many great take-aways for us as content strategists! […]

Apples, oranges, and tofu: The importance of taxonomy in content strategy


On a Monday night in May, Content Strategy Inc senior content strategist Blaine Kyllo handed out dozens of 2 x 3” cards—one set for each of the three groups of assembled at the Vancouver Information Architecture and Content Strategy Meetup. Each card had a food product written on it, and the groups were asked to […]

A new model for content strategy


If you search online to figure out what content strategy is, be prepared to be confused. There are experts who define content strategy (many of them in fact) but their definitions are rarely in plain language and the number of variations and contradictions are overwhelming and confusing.

Weeding the worst content: Learning from librarians


But you know what? You’re far from alone, and it’s hardly a new problem. The internet has created content chaos in the last 25 years, but there’s a group of people who have been facing the same content-wrangling challenges for centuries: Librarians.

The power of process: Meetup with Misty Weaver


On April 18, content strategist and University of Washington Information School instructor Misty Weaver bravely bussed it up to Vancouver from our neighbouring city of Seattle to present UX and Content: The Power of Process to a sell-out crowd ($5 bucks’ admission! What a deal!) at the group’s shiny new Brain Station venue.

What is a digital ecosystem? Not what you think


The word ecosystem has become a popular buzz word in the worlds of business and media. But it’s not being used properly, which causes difficulties for the senior leaders of companies. They often don’t consider the actual meaning of the term, and the improper understanding and use of it leads to costly inefficiencies and missed business […]

Clients benefit when Powershifter picks up a content strategy partner


Powershifter is a boutique digital agency in Vancouver with a wide range of clients, including those in the finance, technology, and telecommunication industries. When confronted with large, complex projects for clients who haven’t thought about content solutions, Powershifter turns to Content Strategy Inc. (CSI) as a partner.

Adoptive Families Association of BC creates new website to inspire and support young adults


Every year in B.C., about 1,000 young people in government care turn 18 and are no longer eligible for government support. The Adoptive Families Association of BC (AFABC) partnered with the provincial Ministry of Child and Family Development to improve access to services for these youth, who often struggle with a variety of issues such […]

TELUS overhauls its content to improve customer support


Whether providing mobile devices and services to Canada, or Internet, landline, and television services to home owners in the western provinces of the country, TELUS has a reputation for superior customer service. But when they realized customers were getting stymied in the “Support” section of the website, they looked to CSI for help.

3 simple things you can do to improve your content and your business


It’s amazing how small changes in our thoughts or behaviours can make a big difference to our lives. This is just as true in our workplace as it is at home. For those of us running businesses, or leading teams, a small shift in our behaviour can have an impact across departments, organizations, and industries. […]

Can content strategy be agile?


I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.

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