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Businesses are finally starting to understand the value of content. They understand it needs to be relevant to the audience. They certainly know it needs to engage and convert. Some even know that it needs to be structured and reusable. But very few people can recognize, let alone understand the value of, well-written copy.
Make the future into something you’re proud of As we head into a new year, it’s always fun to think about what’s in store for us. But we sometimes miss the most important point of the future: that it will be whatever we make it. I challenge you all to actively engage in the content strategy industry in […]
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