The times, they are a-changin’: A new content strategy approach [Confab session slides]


A framework to help explain content strategy


We’re frustrated by the narrow view that some people have of content strategy. And trying to get budget and resources for content strategy seems almost impossible. The good news is, we’ve spent the past few years working through these problems and have introduced a new framework for content strategy that simplifies things.

Kathy Wagner and Melissa Breker unveiled this new holistic content strategy approach at Confab Central 2016, outlining each pillar of our new content strategy model, and shared stories and evidence we use to foster a common understanding and get senior-level buy in.

Session participants learned to:

  • Use the new framework to show what content strategy is and how it works.
  • Tell stories that communicate the importance of a holistic content strategy.
  • Demonstrate value and gain executive buy-in.

Here’s Melissa and Kathy’s Confab 2016 content framework presentation, outlining and explaining the new content strategy approach:

A New Model for Content Strategy [Confab Central 2016 Session Slides] from Content Strategy Inc.

If you’d like to learn more, or have Kathy and Melissa explain our approach in greater detail, please connect with us. We’re always happy to discuss ideas and answer questions. And of course, we’d love to hear your thoughts!

Further reading

Content mapping and customer journeys [Collective session slides]

Content strategy skillsets: Building a better content team [Webinar recording]

Our content strategy services