Content strategy skillsets: Build a better content team [Webinar Recording]


Lasting strategies rely on having the right skillsets in your team


  • By Team CSI
  • |
  • Sep 8 2016
  • |
  • Categories: Articles

Building the right team – whether that means hiring new or training existing staff – depends on your team’s accountabilities. What are your areas of impact? What areas does your team have responsibly and control over? Websites? Social? Video? Images? UI text? Intranet? External communications? Campaigns?

In order to have an impactful and lasting content strategy, you need to determine your team’s unique needs.

Where is your content team now, and where do you need to go?

Do you lead a content team? Join Kathy and Melissa in this GatherContent webinar and learn how you can:

  • Assess existing skills
  • Determine gaps and acquire the right skillsets
  • Build better teams
  • Have the right organizational impact

Please note there are patches of poor audio connection spattered through the first 15-20 minutes, but it does clear up afterwards.

Further reading

Recorded webinar: Content mapping for collaboration

Slides: Content mapping and customer journeys

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