About us

We're a consultancy focusing exclusively on digital content strategy.

Content strategy experts solving complex content challenges

Our clients are large organizations with complex content challenges, and a range of internal and external audiences. We help these organizations by building foundational long-term solutions for each one’s unique content needs.

Our clients rely on us to deliver:

Content Strategy Inc. was founded in 2013 in Vancouver, Canada, and serves clients around the globe. Our website content strategy experts advise clients on best practices, guest lecture at local and international academic institutions, and speak at international content conferences and events.

We monitor the latest research and earn ongoing accreditation and industry certifications in areas such as change management, taxonomy training, user experience (UX), and marketing leadership.

Our clients

Our clients come from diverse industries. Our strategic solutions help them shape their complex content into more effective experiences for their users.

Our team

Kathy Wagner

Founder & Project Oversight


Focus: Business strategy, project strategy, mentoring


Background: Customer experience research, technical communications


Industry certifications: Prosci Change Management

Kathy is responsible for client relations and project strategy.

She plans practical transformations for our clients and leads the team in all our content strategy and customer experience research projects.

Ask her about studying Tai Chi and meditation in China.

Blaine Kyllo

Senior Content Strategist


Focus: Content governance, content migration


Background: Journalism


Industry certifications: Prosci Change Management; Nielsen Norman Group UX Certification; Taxonomy Bootcamp

Blaine is a senior content strategist with a focus on enterprise content governance.

With decades of experience leading content teams, he helps streamline complex content processes for our clients.

Ask him about consumer technology and the time he played Lego with Douglas Coupland.

Farah Hirani

Content Strategist


Focus: Content strategy, content marketing strategy, writing


Background: Content marketing


Industry certifications: Nielsen Norman Group UX Certification; Sheridan College post-graduate certificate in marketing management

Farah is a content strategist with a focus on aligning content with user needs.

She helps companies plan and execute strategic content creation while keeping their goals and target audience in focus.

Ask her about the time she helped move a 12-foot sawfish into its new home.


We’re often on the lookout for experienced freelance digital copywriters and content strategists. Reach out and tell us about yourself!