Whether you’re planning to create a strategy, or you already have one, we’ve got resources to help you.
Learn what a good system of content organization looks like, and how you can leverage metadata and taxonomies to improve your website for both users and content teams in a number of powerful ways.
Sophia Hoosein and Jessica MacQueen from the Government of Alberta talk about bringing content strategy to the public sector where bureaucracy and politics are the norm.
Outdated content due to poor content management is a common problem on large websites. Keeping track of which content needs to be updated, archived, and removed on an ongoing basis can seem daunting. We’ve put together a list of resources to help you tackle the problem from different angles, a little bit at a time.
In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.
Lisa Gibson, who leads the communications team at Microsoft Canada, talks about the content challenges that come when companies need to communicate during a crisis.
Alanna Schulz from the City of Surrey talks about challenges to creating and managing digital content for a modern multicultural city.
Storytelling is at its most powerful in a business context when it’s used to communicate ideas and rally support for those ideas. This framework for storytelling in business communication can be applied by content people looking to get build an effective business case, get buy-in for content work, share ideas and successes, and more.
Padma Gillen is the former head of content design at Gov.uk and the author of Lead with Content, which provides a framework for ensuring that digital transformations are successful by prioritizing content.
When multiple writers try to rewrite content for a large website to a single set of new standards, they’ll need website content writing tools that support them in creating content more quickly and consistently. Here, we break down what should be part of the content writing toolkit they’ll need to do their job well.
Content processes are how people do the work of content. Workflow helps people do the work.
Having a good writing team in place is critical if you’re rewriting lots of content for a large website or intranet redesign.
Peter Kelly is the director of digital experience for Maple Leaf Sports & Entertainment and responsible for content being produced to support the NBA champion Toronto Raptors, the Toronto Maple Leafs (NHL), the Toronto FC (MLS), and the Toronto Argonauts (CFL).
The quality of the on-page content directly impacts the quality of your user’s experience. With information-rich sites, getting to the on-page information is the reason why most users go the site in the first place. For most large site redesigns, this means rewriting the content.
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