Resources


Whether you’re planning to create a strategy, or you already have one, we’ve got resources to help you.

How to evaluate content using a content scorecard


Content scorecards are great for demonstrating content strengths and weaknesses to busy stakeholders. When user testing isn’t an option, scorecarding is a fast and effective way to assess content.

Authoring and governance models: Finding a balance


The type of governance model you choose is even more important to your content development processes, your content teams, and the quality of your content.

There are always decisions to be made about content. What content is needed? Who’s the audience? What’s the best format and channel? What’s the purpose? What’s the voice and style? What constitutes success? What’s the approval process?

Content governance determines who makes those decisions.

Improving your content management: Organize and track content to keep it up-to-date


Outdated content due to poor content management is a common problem on large websites. Keeping track of which content needs to be updated, archived, and removed on an ongoing basis can seem daunting. We’ve put together a list of resources to help you tackle the problem from different angles, a little bit at a time.

The importance of resilience in content teams


Resilience is important when you work in a content role. Building a culture of resilience in content teams creates stronger employees and working groups.

Writing for web accessibility [Recording and slides]


What makes digital content accessible?
This May, Farah Hirani presented with the Vancouver User Experience Group (VanUE). She explains how to write content that lowers barriers for people with disabilities, and how the process can benefit everyone.

Stakeholder engagement part 2: Stakeholder interviews


Learn more about stakeholder interviews, the detailed conversations you should be having with your stakeholders.

Why your next content project needs stakeholder engagement


Understand what internal stakeholder engagement is and why it’s so important during content projects.

Designing a content maintenance plan for your website: Part 2


Defining the states in which your content can exist (published, archived, etc.) is important in building your content maintenance plan.

Designing a content maintenance plan for your website


Creating a content maintenance plan for your website is critical part of managing your content over its entire content lifecycle.

Good content organization part 1: What it looks like and why you should do it


Learn what a good system of content organization looks like, and how you can leverage metadata and taxonomies to improve your website for both users and content teams in a number of powerful ways.

Content in Practice: Sophia Hoosein and Jessica MacQueen from the Government of Alberta


Sophia Hoosein and Jessica MacQueen from the Government of Alberta talk about bringing content strategy to the public sector where bureaucracy and politics are the norm.

Different types of content audits: What they are, when to use them, and how


In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.

Content in Practice: Lisa Gibson from Microsoft Canada


Lisa Gibson, who leads the communications team at Microsoft Canada, talks about the content challenges that come when companies need to communicate during a crisis.

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