Resources


Whether you’re planning to create a strategy, or you already have one, we’ve got resources to help you.

Different types of content audits: What they are, when to use them, and how


In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.

Content in Practice: Alanna Schulz from the City of Surrey


Alanna Schulz from the City of Surrey talks about challenges to creating and managing digital content for a modern multicultural city.

Storytelling in business communication


Storytelling is at its most powerful in a business context when it’s used to communicate ideas and rally support for those ideas. This framework for storytelling in business communication can be applied by content people looking to get build an effective business case, get buy-in for content work, share ideas and successes, and more.

Content in Practice: Padma Gillen on the digital transformation at Gov.uk and his new book, Lead With Content


Padma Gillen is the former head of content design at Gov.uk and the author of Lead with Content, which provides a framework for ensuring that digital transformations are successful by prioritizing content.

Developing website content writing tools for large rewrite projects


When multiple writers try to rewrite content for a large website to a single set of new standards, they’ll need website content writing tools that support them in creating content more quickly and consistently. Here, we break down what should be part of the content writing toolkit they’ll need to do their job well.

Designing content process and workflow for large rewriting projects


Content processes are how people do the work of content. Workflow helps people do the work.

Building the right writing team for large rewriting projects


Having a good writing team in place is critical if you’re rewriting lots of content for a large website or intranet redesign.

Content in Practice: Peter Kelly from Maple Leaf Sports and Entertainment on creating digital content for the Raptors, the Maple Leafs, and more


Peter Kelly is the director of digital experience for Maple Leaf Sports & Entertainment and responsible for content being produced to support the NBA champion Toronto Raptors, the Toronto Maple Leafs (NHL), the Toronto FC (MLS), and the Toronto Argonauts (CFL).

Rewriting content for large websites and intranets


The quality of the on-page content directly impacts the quality of your user’s experience. With information-rich sites, getting to the on-page information is the reason why most users go the site in the first place. For most large site redesigns, this means rewriting the content.

Content strategy insights from the E Source Forum


At the 2018 E Source Forum, Blaine Kyllo was asked to explain on video different aspects of content strategy.

Content in Practice: Geoffrey Daniel from the Allard School of Law at UBC


On the Content in Practice podcast, Geoffrey Daniel (Twitter, LinkedIn) talks about bringing a user focus and content governance to the website of the Allard School of Law at the University of British Columbia.

Adding content to your UX methodologies


As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]

Levelling up: Improving content strategy skills at Confab


Senior strategist Blaine Kyllo talks about what he learned at Confab 2019 that will benefit clients of Content Strategy Inc

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