Stakeholder engagement part 2: Stakeholder interviews
Learn more about stakeholder interviews, the detailed conversations you should be having with your stakeholders.
Overheard at Confab 2021
Content Strategy Inc. strategist Emma Bedard discusses her key takeaways from Confab 2021.
Why your next content project needs stakeholder engagement
Understand what internal stakeholder engagement is and why it’s so important during content projects.
Designing a content maintenance plan for your website: Part 2
Defining the states in which your content can exist (published, archived, etc.) is important in building your content maintenance plan.
Designing a content maintenance plan for your website
Creating a content maintenance plan for your website is critical part of managing your content over its entire content lifecycle.
The nuts and bolts of content operations at LavaCon 2020’s online conference
At LavaCon UX 2020, I got a chance to explore how content work gets done.
Good content organization part 1: What it looks like and why you should do it
Learn what a good system of content organization looks like, and how you can leverage metadata and taxonomies to improve your website for both users and content teams in a number of powerful ways.
Content in Practice: Sophia Hoosein and Jessica MacQueen from the Government of Alberta
Sophia Hoosein and Jessica MacQueen from the Government of Alberta talk about bringing content strategy to the public sector where bureaucracy and politics are the norm.
Improving your content management: Organize and track content to keep it up-to-date
Outdated content due to poor content management is a common problem on large websites. Keeping track of which content needs to be updated, archived, and removed on an ongoing basis can seem daunting. We’ve put together a list of resources to help you tackle the problem from different angles, a little bit at a time.
Different types of content audits: What they are, when to use them, and how
In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.
Content in Practice: Lisa Gibson from Microsoft Canada
Lisa Gibson, who leads the communications team at Microsoft Canada, talks about the content challenges that come when companies need to communicate during a crisis.
Content in Practice: Alanna Schulz from the City of Surrey
Alanna Schulz from the City of Surrey talks about challenges to creating and managing digital content for a modern multicultural city.
Storytelling in business communication
Storytelling is at its most powerful in a business context when it’s used to communicate ideas and rally support for those ideas. This framework for storytelling in business communication can be applied by content people looking to get build an effective business case, get buy-in for content work, share ideas and successes, and more.
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