Peter Kelly is the director of digital experience for Maple Leaf Sports & Entertainment and responsible for content being produced to support the NBA champion Toronto Raptors, the Toronto Maple Leafs (NHL), the Toronto FC (MLS), and the Toronto Argonauts (CFL).
The quality of the on-page content directly impacts the quality of your user’s experience. With information-rich sites, getting to the on-page information is the reason why most users go the site in the first place. For most large site redesigns, this means rewriting the content.
At the 2018 E Source Forum, Blaine Kyllo was asked to explain on video different aspects of content strategy.
On the Content in Practice podcast, Geoffrey Daniel (Twitter, LinkedIn) talks about bringing a user focus and content governance to the website of the Allard School of Law at the University of British Columbia.
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]
Senior strategist Blaine Kyllo talks about what he learned at Confab 2019 that will benefit clients of Content Strategy Inc
At Confab 2019 Blaine Kyllo will be sharing some things he’s learned and he will also get a chance to learn things he can fold into his content strategy practice.
The token is what is passed along in a content process, and helps you know when one process ends and another begins.
When naming content processes, it’s important to choose words that are clear, specific, and informative.
On the Content in Practice podcast, Hilary Marsh talks about the unique content context of associations and non-profits and the content challenges they face.
Content processes help streamline content operations by making sure everyone knows what they need to do.
Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.
Resilience is important when you work in a content role. Building a culture of resilience in content teams creates stronger employees and working groups.