Content strategy


Get tools and templates to help you manage your content and its lifecycle.

How to evaluate content using a content scorecard


Content scorecards are great for demonstrating content strengths and weaknesses to busy stakeholders. When user testing isn’t an option, scorecarding is a fast and effective way to assess content.

Writing for web accessibility [Recording and slides]


What makes digital content accessible?
This May, Farah Hirani presented with the Vancouver User Experience Group (VanUE). She explains how to write content that lowers barriers for people with disabilities, and how the process can benefit everyone.

Stakeholder engagement part 2: Stakeholder interviews


Learn more about stakeholder interviews, the detailed conversations you should be having with your stakeholders.

Overheard at Confab 2021


Content Strategy Inc. strategist Emma Bedard discusses her key takeaways from Confab 2021.

Why your next content project needs stakeholder engagement


Understand what internal stakeholder engagement is and why it’s so important during content projects.

The nuts and bolts of content operations at LavaCon 2020’s online conference


At LavaCon UX 2020, I got a chance to explore how content work gets done.

Good content organization part 1: What it looks like and why you should do it


Learn what a good system of content organization looks like, and how you can leverage metadata and taxonomies to improve your website for both users and content teams in a number of powerful ways.

Different types of content audits: What they are, when to use them, and how


In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.

Content strategy insights from the E Source Forum


At the 2018 E Source Forum, Blaine Kyllo was asked to explain on video different aspects of content strategy.

Adding content to your UX methodologies


As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]

Levelling up: Improving content strategy skills at Confab


Senior strategist Blaine Kyllo talks about what he learned at Confab 2019 that will benefit clients of Content Strategy Inc

Confab 2019 happens this week and I can hardly wait to be there


At Confab 2019 Blaine Kyllo will be sharing some things he’s learned and he will also get a chance to learn things he can fold into his content strategy practice.

Join us at ThoughtSummit to learn how BC Hydro redesigned their knowledge centre to be user-focused


Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.

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