In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.
At the 2018 E Source Forum, Blaine Kyllo was asked to explain on video different aspects of content strategy.
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]
Senior strategist Blaine Kyllo talks about what he learned at Confab 2019 that will benefit clients of Content Strategy Inc
At Confab 2019 Blaine Kyllo will be sharing some things he’s learned and he will also get a chance to learn things he can fold into his content strategy practice.
Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 3 focuses on how to restructure your content.
You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.
Download CSI’s Strategic Content Strategy Canvas and learn how to use it in this step-by-step instructional article. The canvas is a great way to ensure you have the necessary components in your content strategy, and can provide a quick snapshot for stakeholders of all the pieces of the content strategy.
In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.
Although many of Marie Kondo’s decluttering tactics from her new series on Netflix can be applied just as effectively to content, there are some tactics that can’t. Here are 5 “KonMari” tactics to avoid when tidying your content.
Can Marie Kondo’s decluttering tactics from her new series on Netflix be applied just as effectively to content? The answer is yes! Overall, much of her approach to decluttering is spot on when it comes to content.