Content strategy


Get tools and templates to help you manage your content and its lifecycle.

Good content organization part 1: What it looks like and why you should do it


Learn what a good system of content organization looks like, and how you can leverage metadata and taxonomies to improve your website for both users and content teams in a number of powerful ways.

Different types of content audits: What they are, when to use them, and how


In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.

Content strategy insights from the E Source Forum


At the 2018 E Source Forum, Blaine Kyllo was asked to explain on video different aspects of content strategy.

Adding content to your UX methodologies


As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]

Levelling up: Improving content strategy skills at Confab


Senior strategist Blaine Kyllo talks about what he learned at Confab 2019 that will benefit clients of Content Strategy Inc

Confab 2019 happens this week and I can hardly wait to be there


At Confab 2019 Blaine Kyllo will be sharing some things he’s learned and he will also get a chance to learn things he can fold into his content strategy practice.

Join us at ThoughtSummit to learn how BC Hydro redesigned their knowledge centre to be user-focused


Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.

Content marketing and content strategy; a fishy relationship


One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.

Redesigning information-rich sites part 3: Restructure your content


In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 3 focuses on how to restructure your content.

Three ways to use the Strategic Content Strategy Canvas


You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.

CSI’s Strategic Content Strategy Canvas


Download CSI’s Strategic Content Strategy Canvas and learn how to use it in this step-by-step instructional article. The canvas is a great way to ensure you have the necessary components in your content strategy, and can provide a quick snapshot for stakeholders of all the pieces of the content strategy.

Let’s put some strategy into our content strategy!


In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.

Why Marie Kondo’s magic doesn’t always work for content


Although many of Marie Kondo’s decluttering tactics from her new series on Netflix can be applied just as effectively to content, there are some tactics that can’t. Here are 5 “KonMari” tactics to avoid when tidying your content.

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