Content strategy

Get tools and templates to help you manage your content and its lifecycle.

Content tool: Persona template

We recently wrote about personas for our blog series It’s all about the audience: From research to content tools. To help you get started creating your own, we’ve put together a persona template and quick instruction sheet.

From research to content tools: Personas and scenarios

Audience findings aren’t useful if they’re filed away on someone’s hard drive. Gathering content insights is just the beginning. It’s time to take the next step and start building out tools for your content team. Personas are a great place to start. They’re fictional archetypes that represent your company’s distinct customer groups. These customer groups would […]

From research to content tools: Online surveys

Online surveys are a great method for measuring attitudes or behaviours around content. They’re ideal for putting numbers behind the content insights you gathered during audience interviews.

From research to content tools: In-person interviews & focus groups

Start your audience research journey with a qualitative method. Speak to a sample of your audience in person to gather insights on their content experiences, attitudes, wants, and needs. Make sure you begin with a blank slate. This is your chance to uncover insights you might never have thought of – not to confirm your […]

It’s all about the audience: From research to content tools

The clients we work with typically understand how helpful audience research can be. They know research gives their audience a voice and aligns their stakeholders. Often, organizations we work with either have their own customer experience team, or partner with people who specialize in user experience research.

Evergreen or campaign content: which do I need?

It’s not uncommon for organizations to run with what they’re already comfortable producing. For many organizations, those are campaigns. For decades, agencies built their empires on the backs of global campaigns for giant brands, so it’s no surprise that, as a marketing strategy, the campaign is alive and well. But it’s more than just tradition. […]

Overcoming 5 sneaky pitfalls in audience and stakeholder interviews

In any content strategy effort, you’ll inevitably need information that other people have, whether they know it or not. Interviewing people can be hard work (which is why we have some general pro-tips). To help you get the most valuable information possible, we’ve come up with five sneaky challenges that often pop up and our […]

Kickstarting a content strategy for Flatev

We love tacos. So we were excited for the challenge when we were approached by the New York- and Zurich-based creators of Flatev, the at-home tortilla making appliance, to develop a content strategy for their Kickstarter page and accompanying microsite.

How to design an effective content toolkit

One of the critical components in executing a content strategy is building out a tailored content toolkit. A content toolkit contains all of the supporting materials that people use at every stage of the content lifecycle.

Content toolkit: A checklist to reduce and simplify your content

Use this content checklist to find ways to trim down and simplify your content on your social media accounts, websites, and blogs.

Apples, oranges, and tofu: The importance of taxonomy in content strategy

On a Monday night in May, Content Strategy Inc senior content strategist Blaine Kyllo handed out dozens of 2 x 3” cards—one set for each of the three groups of assembled at the Vancouver Information Architecture and Content Strategy Meetup. Each card had a food product written on it, and the groups were asked to […]

A new model for content strategy

If you search online to figure out what content strategy is, be prepared to be confused. There are experts who define content strategy (many of them in fact) but their definitions are rarely in plain language and the number of variations and contradictions are overwhelming and confusing.

Content toolkit: Digital competitive analysis template

An important part of developing a practical content strategy is understanding what your competitors are up to. Our digital competitive analysis template will help you get an overview of the content landscape in your industry.

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