When multiple writers try to rewrite content for a large website to a single set of new standards, they’ll need website content writing tools that support them in creating content more quickly and consistently. Here, we break down what should be part of the content writing toolkit they’ll need to do their job well.
Having a good writing team in place is critical if you’re rewriting lots of content for a large website or intranet redesign.
The quality of the on-page content directly impacts the quality of your user’s experience. With information-rich sites, getting to the on-page information is the reason why most users go the site in the first place. For most large site redesigns, this means rewriting the content.
CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.
Here’s what we recommend to make sure you make the most of your CTAs.
Style guides are a necessary tool to align your content creators on style decisions, as well as terminology and grammar rules. Sometimes companies will put the effort into making a style guide, but not so much into making sure it gets used.
Here are six ways to increase the likelihood of your style guide being regularly used.
Stylistic editing ensures content looks and sounds the way it is supposed to. The company’s style, brand, voice, and tone guidelines all come into play, which can be challenging when there are hundreds (if not thousands) of pages of content on multiple channels.
Complex words and phrases make your web copy difficult to understand. When you do a copy editing pass, look for ways to simplify by replacing two and three-word phrases with pared-down versions.
When you stuff your pages with extra articles, adverbs, and roundabout phrasing, your message gets fuzzy. Write lean and your readers will thank you.
Substantive editing is the part of the writing and revision process that looks at what Ginny Redish calls, “the big picture”. It occurs in early drafts and addresses key messages, user needs, and structure.
A content quality audit is a foundational activity that informs your content strategy by identifying strengths and weaknesses in existing content, and helping you to prioritize future content projects.
Copy editing is an important part of the writing and revision process. It’s one of the last touches on the copy before publication and is best done by someone other than the author. No one can catch all the typos in their own work, so fresh eyes on the words will help.
You already know that it’s more effective and cost-efficient to hire a professional writer to develop your business copy than, say, getting the product manager or designer to do it. But how can you make sure that your content investment pays off? And why do so many professional writers do a lousy job of getting […]