Storytelling is at its most powerful in a business context when it’s used to communicate ideas and rally support for those ideas. This framework for storytelling in business communication can be applied by content people looking to get build an effective business case, get buy-in for content work, share ideas and successes, and more.
When multiple writers try to rewrite content for a large website to a single set of new standards, they’ll need website content writing tools that support them in creating content more quickly and consistently. Here, we break down what should be part of the content writing toolkit they’ll need to do their job well.
Having a good writing team in place is critical if you’re rewriting lots of content for a large website or intranet redesign.
The quality of the on-page content directly impacts the quality of your user’s experience. With information-rich sites, getting to the on-page information is the reason why most users go the site in the first place. For most large site redesigns, this means rewriting the content.
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]
Senior strategist Blaine Kyllo talks about what he learned at Confab 2019 that will benefit clients of Content Strategy Inc
At Confab 2019 Blaine Kyllo will be sharing some things he’s learned and he will also get a chance to learn things he can fold into his content strategy practice.
The token is what is passed along in a content process, and helps you know when one process ends and another begins.
When naming content processes, it’s important to choose words that are clear, specific, and informative.
Content processes help streamline content operations by making sure everyone knows what they need to do.
Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.
Resilience is important when you work in a content role. Building a culture of resilience in content teams creates stronger employees and working groups.
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.