Content processes, part 1: Bringing business analysis to content
Content processes help streamline content operations by making sure everyone knows what they need to do.
Get the latest insights on content strategy, content management, and content development.
Content processes help streamline content operations by making sure everyone knows what they need to do.
Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.
Resilience is important when you work in a content role. Building a culture of resilience in content teams creates stronger employees and working groups.
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 4 focuses on how to rewrite your content.
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 3 focuses on how to restructure your content.
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 2 focuses on how to reorganize your content.
Blaine Kyllo will be speaking in Seattle on March 7—be sure to register if you’re in town and would like to learn about content processes to help streamline your operations.
Part 1 of this series focuses on how to reduce your content by getting rid of any content that is not essential.
You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.
In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.
Although many of Marie Kondo’s decluttering tactics from her new series on Netflix can be applied just as effectively to content, there are some tactics that can’t. Here are 5 “KonMari” tactics to avoid when tidying your content.
Can Marie Kondo’s decluttering tactics from her new series on Netflix be applied just as effectively to content? The answer is yes! Overall, much of her approach to decluttering is spot on when it comes to content.
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