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Get the latest insights on content strategy, content management, and content development.

Rewriting content for large websites and intranets


The quality of the on-page content directly impacts the quality of your user’s experience. With information-rich sites, getting to the on-page information is the reason why most users go the site in the first place. For most large site redesigns, this means rewriting the content.

Adding content to your UX methodologies


As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]

Levelling up: Improving content strategy skills at Confab


Senior strategist Blaine Kyllo talks about what he learned at Confab 2019 that will benefit clients of Content Strategy Inc

Confab 2019 happens this week and I can hardly wait to be there


At Confab 2019 Blaine Kyllo will be sharing some things he’s learned and he will also get a chance to learn things he can fold into his content strategy practice.

Content processes, part 3: The token is transformed by the process


The token is what is passed along in a content process, and helps you know when one process ends and another begins.

Content processes, part 2: Naming content processes


When naming content processes, it’s important to choose words that are clear, specific, and informative.

Content processes, part 1: Bringing business analysis to content


Content processes help streamline content operations by making sure everyone knows what they need to do.

Join us at ThoughtSummit to learn how BC Hydro redesigned their knowledge centre to be user-focused


Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.

Content marketing and content strategy; a fishy relationship


One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.

Redesigning information-rich sites part 4: Rewrite your content


In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 4 focuses on how to rewrite your content.

Redesigning information-rich sites part 3: Restructure your content


In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 3 focuses on how to restructure your content.

Redesigning information-rich sites part 2: Reorganize your content


In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 2 focuses on how to reorganize your content.

In Seattle this March? Learn how processes can streamline your content operations


Blaine Kyllo will be speaking in Seattle on March 7—be sure to register if you’re in town and would like to learn about content processes to help streamline your operations.

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