Content marketing and content strategy; a fishy relationship
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.
Redesigning information-rich sites part 4: Rewrite your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 4 focuses on how to rewrite your content.
Redesigning information-rich sites part 3: Restructure your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 3 focuses on how to restructure your content.
Redesigning information-rich sites part 2: Reorganize your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 2 focuses on how to reorganize your content.
In Seattle this March? Learn how processes can streamline your content operations
Blaine Kyllo will be speaking in Seattle on March 7—be sure to register if you’re in town and would like to learn about content processes to help streamline your operations.
Redesigning information-rich sites part 1: Reduce your content
Part 1 of this series focuses on how to reduce your content by getting rid of any content that is not essential.
Three ways to use the Strategic Content Strategy Canvas
You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.
Let’s put some strategy into our content strategy!
In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.
Why Marie Kondo’s magic doesn’t always work for content
Although many of Marie Kondo’s decluttering tactics from her new series on Netflix can be applied just as effectively to content, there are some tactics that can’t. Here are 5 “KonMari” tactics to avoid when tidying your content.
The workplace-changing magic of tidying up your content
Can Marie Kondo’s decluttering tactics from her new series on Netflix be applied just as effectively to content? The answer is yes! Overall, much of her approach to decluttering is spot on when it comes to content.
We’re presenting at Confab 2019!
We’re so excited that our senior content strategist Blaine Kyllo will be among an absolutely amazing line-up of presenters at Confab 2019 next April, talking about what he knows best: content processes.
Discovery for intranet content strategy
We’ve done several intranet content strategy projects recently and, although every project is unique, we’ve come across some common themes. With this in mind, there are questions to ask and things to watch for that are particular to intranet content strategy discovery activities.
It’s a Wrap! BC Hydro’s About Us section
Our most recent project with BC Hydro involved providing guidance and recommendations on a content strategy for the About Us section of bchydro.com. We were tasked with delivering insights on audience needs, a user-focused information architecture, and content standards and guidelines for the section.
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