Get the latest insights on content strategy, content management, and content development.

The workplace-changing magic of tidying up your content

Can Marie Kondo’s decluttering tactics from her new series on Netflix be applied just as effectively to content? The answer is yes! Overall, much of her approach to decluttering is spot on when it comes to content.

We’re presenting at Confab 2019!

We’re so excited that our senior content strategist Blaine Kyllo will be among an absolutely amazing line-up of presenters at Confab 2019 next April, talking about what he knows best: content processes.

Discovery for intranet content strategy

We’ve done several intranet content strategy projects recently and, although every project is unique, we’ve come across some common themes. With this in mind, there are questions to ask and things to watch for that are particular to intranet content strategy discovery activities.

It’s a Wrap! BC Hydro’s About Us section

Our most recent project with BC Hydro involved providing guidance and recommendations on a content strategy for the About Us section of We were tasked with delivering insights on audience needs, a user-focused information architecture, and content standards and guidelines for the section.

Evidence-based content decisions: Combining audience research with best practices

If you’re ready to start making evidence-based content decisions you probably feel excited but also a bit overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.

Making evidence-based content decisions comes down to combining what you know about your particular audiences with best practices for content.

Two types of content strategy projects: Foundational and discrete

There are two distinct types of content strategy projects. Some are relevant to all areas of your content. We call these foundational content strategy projects. Others are relevant only to specific audiences, purposes, or moments in time. These are discrete content strategy projects.

You can’t delete that! How to deal with regulatory content

Sometimes, your content team will be met with resistance when trying to remove content from your organization’s website. And certainly, there are some types of content that will need to stay. But a lot of “required” regulatory content isn’t actually required at all.  

How to audit content for migration, part I: The what, why, and how

Migration audits are a great way to take stock of your content, decide what to keep, and get an idea of how much work you’ll need to do before and after the migration. It might sound tedious, but the more effort you put in during the migration audit, the less work you will need to put in later on.

Get specific with your success: Using KPIs to measure content

We’ve previously talked about four meaningful ways to measure content. Recall that defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together. Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.

Always Be Adjusting: Three tactics to keep your social strategy updated

Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to focus on content that’s relevant, effective, and engaging.

Write stronger CTAs by focusing on your audience

CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.

Here’s what we recommend to make sure you make the most of your CTAs.

Should you ditch your print content for digital?

Sometimes going completely digital with your content can seem too far. And that may be true, depending on what  industry you’re in and what your audiences want. Sometimes it makes sense to keep producing those print brochures or PDF reports. But how do you know?

Authoring and governance models: Finding a balance

The type of governance model you choose is even more important to your content development processes, your content teams, and the quality of your content.

There are always decisions to be made about content. What content is needed? Who’s the audience? What’s the best format and channel? What’s the purpose? What’s the voice and style? What constitutes success? What’s the approval process?

Content governance determines who makes those decisions.

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