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Redesigning information-rich sites part 1: Reduce your content

Part 1 of this series focuses on how to reduce your content by getting rid of any content that is not essential.

Three ways to use the Strategic Content Strategy Canvas

You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.

Let’s put some strategy into our content strategy!

In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.

Why Marie Kondo’s magic doesn’t always work for content

Although many of Marie Kondo’s decluttering tactics from her new series on Netflix can be applied just as effectively to content, there are some tactics that can’t. Here are 5 “KonMari” tactics to avoid when tidying your content.

The workplace-changing magic of tidying up your content

Can Marie Kondo’s decluttering tactics from her new series on Netflix be applied just as effectively to content? The answer is yes! Overall, much of her approach to decluttering is spot on when it comes to content.

We’re presenting at Confab 2019!

We’re so excited that our senior content strategist Blaine Kyllo will be among an absolutely amazing line-up of presenters at Confab 2019 next April, talking about what he knows best: content processes.

Discovery for intranet content strategy

We’ve done several intranet content strategy projects recently and, although every project is unique, we’ve come across some common themes. With this in mind, there are questions to ask and things to watch for that are particular to intranet content strategy discovery activities.

It’s a Wrap! BC Hydro’s About Us section

Our most recent project with BC Hydro involved providing guidance and recommendations on a content strategy for the About Us section of We were tasked with delivering insights on audience needs, a user-focused information architecture, and content standards and guidelines for the section.

Evidence-based content decisions: Combining audience research with best practices

If you’re ready to start making evidence-based content decisions you probably feel excited but also a bit overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.

Making evidence-based content decisions comes down to combining what you know about your particular audiences with best practices for content.

Two types of content strategy projects: Foundational and discrete

There are two distinct types of content strategy projects. Some are relevant to all areas of your content. We call these foundational content strategy projects. Others are relevant only to specific audiences, purposes, or moments in time. These are discrete content strategy projects.

You can’t delete that! How to deal with regulatory content

Sometimes, your content team will be met with resistance when trying to remove content from your organization’s website. And certainly, there are some types of content that will need to stay. But a lot of “required” regulatory content isn’t actually required at all.  

How to audit content for migration, part I: The what, why, and how

Migration audits are a great way to take stock of your content, decide what to keep, and get an idea of how much work you’ll need to do before and after the migration. It might sound tedious, but the more effort you put in during the migration audit, the less work you will need to put in later on.

Get specific with your success: Using KPIs to measure content

We’ve previously talked about four meaningful ways to measure content. Recall that defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together. Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.

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