Content governance

Authoring and governance models

The type of governance model you choose is even more important to your content development processes, your content teams, and the quality of your content.

There are always decisions to be made about content. What content is needed? Who’s the audience? What’s the best format and channel? What’s the purpose? What’s the voice and style? What constitutes success? What’s the approval process?

Content governance determines who makes those decisions.

Improving your content management: Organize and track content to keep it up-to-date

Outdated content due to poor content management is a common problem on large websites. Keeping track of which content needs to be updated, archived, and removed on an ongoing basis can seem daunting. We’ve put together a list of resources to help you tackle the problem from different angles, a little bit at a time.

The importance of resilience in content teams

Resilience is important when you work in a content role. Building a culture of resilience in content teams creates stronger employees and working groups.

Content maintenance: Define the states in which your content can exist

Defining the states in which your content can exist (published, archived, etc.) is important in building your content maintenance plan.

Content maintenance:  How to keep your website lean, relevant, and useful to your users

Creating a content maintenance plan for your website is critical part of managing your content over its entire content lifecycle.

Content in Practice: Sophia Hoosein and Jessica MacQueen from the Government of Alberta

Sophia Hoosein and Jessica MacQueen from the Government of Alberta talk about bringing content strategy to the public sector where bureaucracy and politics are the norm.

Content in Practice: Lisa Gibson from Microsoft Canada

Lisa Gibson, who leads the communications team at Microsoft Canada, talks about the content challenges that come when companies need to communicate during a crisis.

Content in Practice: Alanna Schulz from the City of Surrey

Alanna Schulz from the City of Surrey talks about challenges to creating and managing digital content for a modern multicultural city.

Content in Practice: Padma Gillen on the digital transformation at and his new book, Lead With Content

Padma Gillen is the former head of content design at and the author of Lead with Content, which provides a framework for ensuring that digital transformations are successful by prioritizing content.

Designing content process and workflow for large rewriting projects

Content processes are how people do the work of content. Workflow helps people do the work.

Content in Practice: Peter Kelly from Maple Leaf Sports and Entertainment on creating digital content for the Raptors, the Maple Leafs, and more

Peter Kelly is the director of digital experience for Maple Leaf Sports & Entertainment and responsible for content being produced to support the NBA champion Toronto Raptors, the Toronto Maple Leafs (NHL), the Toronto FC (MLS), and the Toronto Argonauts (CFL).

Content in Practice: Geoffrey Daniel from the Allard School of Law at UBC

On the Content in Practice podcast, Geoffrey Daniel (Twitter, LinkedIn) talks about bringing a user focus and content governance to the website of the Allard School of Law at the University of British Columbia.

Content processes, part 3: The token is transformed by the process

The token is what is passed along in a content process, and helps you know when one process ends and another begins.

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