Content marketing and content strategy; a fishy relationship
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.
Redesigning information-rich sites part 4: Rewrite your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 4 focuses on how to rewrite your content.
Content in Practice: Elizabeth Braitenbach from Tourism Saskatchewan
On the Content in Practice podcast, Tourism Saskatchewan’s Elizabeth Braitenbach talks about her organization’s transformation to digital.
Redesigning information-rich sites part 3: Restructure your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 3 focuses on how to restructure your content.
Redesigning information-rich sites part 2: Reorganize your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 2 focuses on how to reorganize your content.
In Seattle this March? Learn how processes can streamline your content operations
Blaine Kyllo will be speaking in Seattle on March 7—be sure to register if you’re in town and would like to learn about content processes to help streamline your operations.
Redesigning information-rich sites part 1: Reduce your content
Part 1 of this series focuses on how to reduce your content by getting rid of any content that is not essential.
Three ways to use the Strategic Content Strategy Canvas
You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.
Content in Practice: Brandon Young and Chelsea Watt from BC Hydro
On the Content in Practice podcast, Brandon Young and Chelsea Watt from BC Hydro’s Digital Team talk about the governance of content on the utility company’s website.
CSI’s Strategic Content Strategy Canvas
Download CSI’s Strategic Content Strategy Canvas and learn how to use it in this step-by-step instructional article. The canvas is a great way to ensure you have the necessary components in your content strategy, and can provide a quick snapshot for stakeholders of all the pieces of the content strategy.
Announcing CSI’s new monthly content governance podcast: Content in Practice
We’re thrilled to announce the start of a new podcast series we’re launching next week called Content in Practice: The Content Governance Podcast. In each episode, we explore aspects of content governance through the problems that content teams face in the real world, and ways that they confront and solve those problems.
Let’s put some strategy into our content strategy!
In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.
Why Marie Kondo’s magic doesn’t always work for content
Although many of Marie Kondo’s decluttering tactics from her new series on Netflix can be applied just as effectively to content, there are some tactics that can’t. Here are 5 “KonMari” tactics to avoid when tidying your content.
Filter by
