Content processes, part 3: The token is transformed by the process
The token is what is passed along in a content process, and helps you know when one process ends and another begins.
Content processes, part 2: Naming content processes
When naming content processes, it’s important to choose words that are clear, specific, and informative.
Content in Practice: Hilary Marsh on content strategy for associations
On the Content in Practice podcast, Hilary Marsh talks about the unique content context of associations and non-profits and the content challenges they face.
Content processes, part 1: Bringing business analysis to content
Content processes help streamline content operations by making sure everyone knows what they need to do.
Join us at ThoughtSummit to learn how BC Hydro redesigned their knowledge centre to be user-focused
Blaine Kyllo will be speaking at ThoughSummit in Vancouver on May 14. Be sure to register if you’d like to learn about how we helped BC Hydro build a knowledge centre.
Content marketing and content strategy; a fishy relationship
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.
Redesigning information-rich sites part 4: Rewrite your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 4 focuses on how to rewrite your content.
Content in Practice: Elizabeth Braitenbach from Tourism Saskatchewan
On the Content in Practice podcast, Tourism Saskatchewan’s Elizabeth Braitenbach talks about her organization’s transformation to digital.
Redesigning information-rich sites part 3: Restructure your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 3 focuses on how to restructure your content.
Redesigning information-rich sites part 2: Reorganize your content
In this series, we’re looking at the most important steps you can take to make sure that you’re successful when redesigning an information-rich site. Part 2 focuses on how to reorganize your content.
In Seattle this March? Learn how processes can streamline your content operations
Blaine Kyllo will be speaking in Seattle on March 7—be sure to register if you’re in town and would like to learn about content processes to help streamline your operations.
Redesigning information-rich sites part 1: Reduce your content
Part 1 of this series focuses on how to reduce your content by getting rid of any content that is not essential.
Three ways to use the Strategic Content Strategy Canvas
You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.
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