Whether you’re planning to create a strategy, or you already have one, we’ve got resources to help you.

Evidence-based content decisions: Combining audience research with best practices

If you’re ready to start making evidence-based content decisions you probably feel excited but also a bit overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.

Making evidence-based content decisions comes down to combining what you know about your particular audiences with best practices for content.

Two types of content strategy projects: Foundational and discrete

There are two distinct types of content strategy projects. Some are relevant to all areas of your content. We call these foundational content strategy projects. Others are relevant only to specific audiences, purposes, or moments in time. These are discrete content strategy projects.

You can’t delete that! How to deal with regulatory content

Sometimes, your content team will be met with resistance when trying to remove content from your organization’s website. And certainly, there are some types of content that will need to stay. But a lot of “required” regulatory content isn’t actually required at all.  

How to audit content for migration part II: Spreadsheet template

All of that data you record during your migration audit doesn’t mean very much in its raw form. To turn it into meaningful, actionable information, you’ll need to perform a bit of spreadsheet magic.

How to audit content for migration, part I: The what, why, and how

Migration audits are a great way to take stock of your content, decide what to keep, and get an idea of how much work you’ll need to do before and after the migration. It might sound tedious, but the more effort you put in during the migration audit, the less work you will need to put in later on.

Get specific with your success: Using KPIs to measure content

We’ve previously talked about four meaningful ways to measure content. Recall that defining success metrics falls under the strategize and ideate stage of content lifecycle, and that your content strategy working group can discuss and define them together. Here we’ll dig a little deeper and talk about defining key performance indicators (KPIs) for each area of measurement.

Always Be Adjusting: Three tactics to keep your social strategy updated

Regularly adjusting your social strategy is good for your audiences and your organization. Put a bit of time into monitoring and measuring your activities on social media to enable your digital team to focus on content that’s relevant, effective, and engaging.

Write stronger CTAs by focusing on your audience

CTAs can be powerful little pieces of content, but they’re often not as strong as they could be, due to a lack of user-focus, or poor word choice, visuals, or location.

Here’s what we recommend to make sure you make the most of your CTAs.

Should you ditch your print content for digital?

Sometimes going completely digital with your content can seem too far. And that may be true, depending on what  industry you’re in and what your audiences want. Sometimes it makes sense to keep producing those print brochures or PDF reports. But how do you know?

Fill that whiteboard: Use social listening to build content ideas

In the first stage of the content lifecycle, content teams determine how content can drive business goals. This includes a clear understanding of the goals of your company, awareness of audience needs, and – importantly – a whiteboard full of content ideas.
While it may be easier to come up with company-focused topics, content teams should really be trying to create content for audiences. What do your customers or clients care about? What do they want to know?

Is this thing on? 4 ways to measure content

When you clearly define and communicate success metrics, you can help everyone work towards a common goal, ensure that content goals support your larger strategic objectives, and feel confident that your content will continue to evolve towards being a significant and impactful asset for your company.

Building a digital content team: Lessons from publishing and tech comm

Who do you need on your content team? Is it more important to cover every skillset with experts, or to focus on the most common tasks? We look to two content-focused industries to learn what works: media and technical communications.

Process to the people: How governance can power content teams [Slides]

Content leaders know how important it is to manage content through its lifecycle. If your content team is streamlined and efficient, you’ll do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, has a shared understanding of the work being done.

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