Case study presentation: Lessons learned in content strategy


A Tourism Saskatchewan case study

I was thrilled to co-present with Tourism Saskatchewan‘s Manager of Communications Elizabeth Braitenbach at MARCOM last week. Our case study presentation shared CSI’s step-by-step approach to implementing a content strategy with Tourism Saskatchewan, from discovery to solutions. Thanks again to the great people at MARCOM for inviting us!

Check out our presentation to learn how we:

  • Engaged and collaborated with Tourism Saskatchewan’s teams
  • Moved from fragmented, inconsistent content to strategically targeted content across the customer journey
  • Updated their organizational structure to reduce silos
  • Created usable tools to support the new content strategy


Lessons learned in_content_strategy_marcom_may 2017 from Content Strategy Inc.

Thoughts from Tourism Saskatchewan

On impact

“The content strategy provides our organization with a clear vision on changing our approaches to content creation, governance, and organizational structure. CSI clearly outlined the next steps and provided a roadmap for Tourism Saskatchewan to modernize business practices and make effective, long-lasting change.”

Thank you, thank you, thank you. You took us from the darkness of content confusion into the light!”

On approach

“The highly collaborative and flexible approach taken by CSI really sets them apart from other consultants. The whole project felt more like a partnership with communication every step of the way.”

“CSI is unparalleled in their flexibility. Sometimes activities or tools were added, removed, expanded or reduced, based on the findings discovered throughout the project. It was an organic evolution, which resulted in a truly customized strategy.”

Further reading

Getting Tourism Saskatchewan involved in the discovery process for their content strategy project

Content strategy project delivers Tourism Saskatchewan a roadmap for change

Our content strategy services