Content strategy for migrations

Doing a website or intranet redesign? Moving your site to a new platform? This is a great opportunity to take stock, clean up your content, and make decisions to improve the way your content is being used.

Make the most of a website migration by aligning content to what matters most.

Why a migration?

Streamline content

Simplify and improve your content to refocus it on your target audience’s needs.

Improve usability

Improve usability and consistency with new content models and page structures.

Empower users

Create an intuitive site structure and information architecture that helps users find what they need.

Create efficiency

Smoothly transition to your new site, without affecting users or business functions.

Why prioritize content strategy for migration projects

Your site may have hundreds or thousands of pages of content, and moving that content to a new or updated platform is a big investment. Make it worth the effort. 

To start, you’ll have a lot of choices to make. What do you keep and what do you archive or delete? How will the change affect the audience’s experience? And how can you simplify your content while ensuring that your goals are met?

A content migration is an opportunity to improve and reduce your content, and refocus on business goals. 

We can help:

  • Align internal stakeholders on your website’s needs, goals, and constraints.
  • Plan your migration to understand scope and resourcing requirements.
  • Organize and design a user-focused website with new content models and page structures.
  • Manage the entire content migration process to ensure a smooth transition.
  • Write new content and refresh old content to prioritize audience needs and business goals.
  • Streamline your content migration processes.

We’ll make sure your migration is completed on time and on budget, with content that meets business and audience needs and aligns with industry best practices.

Client highlight

University of British Columbia (UBC)

The University of British Columbia (UBC) needed to move their human resources web content to a new content management system. As a result, they were faced with the challenge of moving a website that was home to over 2500 pages of web content. We supported UBC through the development of a migration strategy, and helped them reduce inefficiencies in their content.

Project highlights:

  • Reduced the number of pages by 90%, from over 2500 to approximately 250 pages.
  • Created alignment across multiple stakeholder groups, including across departments.  

“The Content Strategy Inc. team always kept the project moving. That’s one of the challenges I’ve found with web projects, sometimes things get stopped. But the forward movement, when CSI came onto the project and then through the time they spent on the project, moved things forward in a way that we wouldn’t have been able to achieve on our own.”

Breeonne Baxter | Manager, Communication and Marketing

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