Website content writing services

Effective, audience-focused content

When you invest in a high-quality digital content strategy, you want to ensure that it’s well-executed. Our web content writing services make that happen, with a team of highly experienced technical, marketing, and web content writers and editors who are also skilled content strategists.

We use your guidelines, templates, and constraints to develop engaging, on-target, and on-brand copy that meets your strategic needs. But even before you start the writing, we can help you in:

• Developing an audience-focused content strategy.
• Building a content lifecycle management strategy.
• Creating a cleanup and migration strategy.

Execute your strategy precisely and effectively

Some of your existing content might fit your strategy, and some might not – even within the same piece of content. You may also have:

• Material that needs to be updated.
• Outdated content that you want to keep available, but that needs additional context through lead-in copy or landing pages.

To make your site effective, you want to be sure that every new and existing piece of content meets your business and audience needs.

Strategic, engaging, audience-focused content to keep them coming back

Our writers are skilled content strategists with expertise in:

• User-focused, plain-language technical writing.
• Marketing and web content writing.
• Copyediting.

They take a best-practices, systematic approach to your project, making it easy for you to scale up as needed over different types of content and different levels of involvement. Depending on your needs, we can:

1. Train your in-house team to do the work themselves.

2. Provide editorial oversight to help your in-house team.

3. Carry out all the content development work.

Working with us, step by step

Your organization’s branding and communications strategies are unique. Before we start, we create a custom plan with clear stages and key activities at each point, so you know what to expect as we go forward.

1. Stage 1: Discovery and strategy

   We review your existing strategies and research, and identify any challenges that may exist in your current content.

   • Activities

     We undertake audience and company research, including:

     • A review of existing research and documents.
     • Your branding and business objectives.
     • Your audience and stakeholder needs.
     • Your authoring and publishing requirements.

   • Deliverables

     Depending on your needs and scope, we work with your team to agree on:

     • A prioritized list of pages to be merged, re-published, re-purposed, archived, and deleted.
     • Your organization’s specific goals for the project, key words, and tone/style of writing.
     • Who will do the work (within your organization and/or within ours).
     • How it will happen in terms of budget and timeline.

2. Stage 2: Design

   • Activities

     If these are not already part of your content strategy, we may:

     • Plan content that fits within your architecture.
     • Work collaboratively with your team to define the page structures that prioritize the user while meeting brand standards.
     • Create content development, review, and approval processes.
     • Develop taxonomy and metadata frameworks to ensure consistency in language and searchability.
     • Create a sitemap to show how the new/revised content fits your architecture.

3. Stage 3: Execution and publishing

   • Activities

     We write quality content, which may include:

     • Revising/repurposing old content or developing new content in consultation with SMEs.
     • Working within wireframes and/or agreed-upon page structures.
     • Ensuring each page meets taxonomy and metadata guidelines.
     • Confirming and documenting expiry dates for each page.
     • Adding metadata.
     • Proofreading and copyediting by an objective writer or editor.
     • Getting sign-off on finalized copy from your designated contact, such as your marketing manager.
     • Working within your CMS, or transferring content into it.