Content migration strategy services

Make an effective, efficient move

Doing a website or intranet redesign? Moving your site to a new platform? These are both great times to improve your audience’s experience and get them to come back more often. We can show you how to take stock, clean up your content, and make decisions to improve the way your content is used.

Streamline your content

When a large organization sets out to make major changes to its content, there are a lot of choices to make. What do you keep and what do you archive or delete? How will the change affect the audience’s experience? And how can you simplify your content while ensuring that your goals are met?

Decide what to keep and how to move it

The custom content migration strategy we build for you will recommend ways to streamline your process, direct your rollout, and ensure that your new site is effective and user-focused. We can also help you execute those recommendations, including:

A tailored plan for a more effective, user-focused website

We use research to create a comprehensive content migration strategy that stays focused on your audience. We learn about your organization and content users, and build out detailed recommendations. Whether you need guidance from start to finish, or help with one specific part, our plan will offer recommendations and tools. This includes ways to:

Working with us, step by step

Your organization is unique, including your challenges, goals, and your project’s scope. Before we start, we create a custom plan with clear stages and key activities at each point, so you know what to expect as we go forward.

  1. Stage 1: Discovery and strategy

    We take a deep look at your objectives, content, and technology, using research and data to identify gaps and challenges in your current approach to migrating content.

  2. Stage 2: Design

    At this stage, we define the website and page structures and user-focused design solutions. We also recommend improvements to the content migration process.

  3. Stage 3: Validation

    Our recommendations are always based in research, so we test and validate carefully. This may include testing:

    • The sitemap and information architecture with sample audiences, to ensure that the navigation is intuitive, clear, and functional.
    • Usability, including taxonomies and content models.
    • To ensure our solutions are realistic for your internal stakeholders, and are easy to maintain over time, within your budget and organizational skillsets.
  4. Stage 4: Development

    When you execute your content migration strategy, the development work will include:

    • Revising old content or writing new materials to meet the standards that were created during the design stage.
    • Establishing content-support tools such as standards and guidelines, and style guides and templates, and a user-focused taxonomy to support development.
    • Applying metadata and tagging requirements.

    Before, during or after your content migration, we can support your content development in one of several different ways. We can:

    1. Train your team to develop the content in-house.
    2. Train your team to develop the content in-house with editorial oversight from us to ensure it meets the new standards.
    3. Carry out all of the development work for you.
  5. Stage 5: Publication and maintenance

    Armed with the content migration strategy developed during the design stage, your IT team will move the developed content into your CMS and publish it.

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