Doing a website or intranet redesign? Moving your site to a new platform? These are both great times to improve your audience’s experience and get them to come back more often. We can show you how to take stock, clean up your content, and make decisions to improve the way your content is used.
When a large organization sets out to make major changes to its content, there are a lot of choices to make. What do you keep and what do you archive or delete? How will the change affect the audience’s experience? And how can you simplify the process while ensuring that your goals are met?
The custom content migration strategy we build for you will recommend ways to streamline your process, direct your rollout, and ensure that your new site is effective and user-focused. We can also help you execute those recommendations, including:
We use research to create a comprehensive content migration strategy that stays focused on your audience. We learn about your organization and content users, and build out detailed recommendations. Whether you need guidance from start to finish, or help with one specific part, our plan will offer recommendations and tools. This includes ways to:
Your organization is unique, including your challenges, goals, and your project’s scope. Before we start, we create a custom plan with clear stages and key activities at each point, so you know what to expect as we go forward.
We take a deep look at your objectives, content, and technology, using research and data to identify gaps and challenges in your current approach to migrating content.
We start by gathering information about your:
We also conduct website, technology, and content research, including:
At this stage, we deliver comprehensive reports that detail:
We will also deliver a cohesive action plan to implement the recommendations, including:
At this stage, we define the website and page structures and user-focused design solutions. We also recommend improvements to the content migration process.
To design your content migration strategy, we work collaboratively with your team, IT department, and designers. This may include activities such as:
You’ll come out of this stage with detailed documentation that may define things such as:
Our recommendations are always based in research, so we test and validate carefully. This may include testing:
When you execute your content migration strategy, the development work will include:
Before, during or after your content migration, we can support your content development in one of several different ways. We can:
Armed with the content migration strategy developed during the design stage, your IT team will move the developed content into your CMS and publish it.