Replace complex phrases
Complex words and phrases make your web copy difficult to understand. When you do a copy editing pass, look for ways to simplify by replacing two and three-word phrases with pared-down versions.
Plainlanguage.gov suggests that:
Using simple and familiar words where possible doesn't insult your readers' intelligence but emphasizes clarity rather than formality. Save longer or complex words for when they are essential.
Download the Unnecessary Word List (PDF).
Further reading
Web writing best practices: Keep it lean
Content toolkit: Copy editing checklist
Content toolkit: Substantive editing checklist
