Resources


Whether you’re planning to create a strategy, or you already have one, we’ve got resources to help you.

How to use a RACI chart to define content roles and responsibilities


As a manager of a content team, you may find yourself having a head-on-desk moment at some point, frustrated by content processes that never seem to work.

Clients benefit when Powershifter picks up a content strategy partner


Powershifter is a boutique digital agency in Vancouver with a wide range of clients, including those in the finance, technology, and telecommunication industries. When confronted with large, complex projects for clients who haven’t thought about content solutions, Powershifter turns to Content Strategy Inc. (CSI) as a partner.

Adoptive Families Association of BC creates new website to inspire and support young adults


Every year in B.C., about 1,000 young people in government care turn 18 and are no longer eligible for government support. The Adoptive Families Association of BC (AFABC) partnered with the provincial Ministry of Child and Family Development to improve access to services for these youth, who often struggle with a variety of issues such […]

TELUS overhauls its content to improve customer support


Whether providing mobile devices and services to Canada, or Internet, landline, and television services to home owners in the western provinces of the country, TELUS has a reputation for superior customer service. But when they realized customers were getting stymied in the “Support” section of the website, they looked to CSI for help.

Content toolkit: Copy editing checklist


Copy editing is an important part of the writing and revision process. It’s one of the last touches on the copy before publication and is best done by someone other than the author. No one can catch all the typos in their own work, so fresh eyes on the words will help.

Glossary of content strategy terms


Content strategy is an expanding field that crosses the boundaries between user experience, information architecture, marketing, taxonomy, and technical communication. As content strategists, the language we use often means different things to different people, depending on where they come from.

A spring cleaning content toolbox


Kicking off a new year is always an exciting prospect. There’s optimism in the air. You’re starting fresh, with newly-minted ideas, plans, and strategies. “Get it done and make an impact” is your motto.

3 simple things you can do to improve your content and your business


It’s amazing how small changes in our thoughts or behaviours can make a big difference to our lives. This is just as true in our workplace as it is at home. For those of us running businesses, or leading teams, a small shift in our behaviour can have an impact across departments, organizations, and industries. […]

Video: Mapping content to customer journeys


Kathy spoke at Design & Content in Vancouver this August about Mapping Content to Customer Journeys. It’s a technique we often use at CSI to understand the content landscape of our clients. From it, we can pinpoint where the content gaps and opportunities are, and understand what content our clients already do well.

Can content strategy be agile?


I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.

Understanding the Content Maturity Model


Updated March 2016 The content maturity model is a great way for to you see where your challenges and opportunities are around creating content. You can use it to align stakeholders and team members around a common understanding, and get them excited about evolving their content practices. Most importantly, it provides you with some structure and […]

7 tips for hiring the right writer


You already know that it’s more effective and cost-efficient to hire a professional writer to develop your business copy than, say, getting the product manager or designer to do it. But how can you make sure that your content investment pays off? And why do so many professional writers do a lousy job of getting […]

Content mapping part 2: Mapping content to customer journeys


This is the second in a two-part article about mapping content to customer journeys. If you haven’t yet read part one on the foundational elements of mapping content to customer journeys, please take a moment to have a quick read.

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