Resources


Whether you’re planning to create a strategy, or you already have one, we’ve got resources to help you.

Content mapping part 2: Mapping content to customer journeys


This is the second in a two-part article about mapping content to customer journeys. If you haven’t yet read part one on the foundational elements of mapping content to customer journeys, please take a moment to have a quick read.

Content mapping part 1: Understanding content elements


Updated March 2016 Personas and customer journeys are fantastic tools to help understand who’s interacting with your organization, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience and then design for better content experiences.

Is the future of content well written?


Businesses are finally starting to understand the value of content. They understand it needs to be relevant to the audience. They certainly know it needs to engage and convert. Some even know that it needs to be structured and reusable. But very few people can recognize, let alone understand the value of, well-written copy.

2014: Top 5 content strategy trends for the CS industry


Make the future into something you’re proud of As we head into a new year, it’s always fun to think about what’s in store for us. But we sometimes miss the most important point of the future: that it will be whatever we make it. I challenge you all to actively engage in the content strategy industry in […]

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