How to use a RACI chart to define content roles and responsibilities
As a manager of a content team, you may find yourself having a head-on-desk moment at some point, frustrated by content processes that never seem to work.
Clients benefit when Powershifter picks up a content strategy partner
Powershifter is a boutique digital agency in Vancouver with a wide range of clients, including those in the finance, technology, and telecommunication industries. When confronted with large, complex projects for clients who haven’t thought about content solutions, Powershifter turns to Content Strategy Inc. (CSI) as a partner.
Adoptive Families Association of BC creates new website to inspire and support young adults
Every year in B.C., about 1,000 young people in government care turn 18 and are no longer eligible for government support. The Adoptive Families Association of BC (AFABC) partnered with the provincial Ministry of Child and Family Development to improve access to services for these youth, who often struggle with a variety of issues such […]
TELUS overhauls its content to improve customer support
Whether providing mobile devices and services to Canada, or Internet, landline, and television services to home owners in the western provinces of the country, TELUS has a reputation for superior customer service. But when they realized customers were getting stymied in the “Support” section of the website, they looked to CSI for help.
Content toolkit: Copy editing checklist
Copy editing is an important part of the writing and revision process. It’s one of the last touches on the copy before publication and is best done by someone other than the author. No one can catch all the typos in their own work, so fresh eyes on the words will help.
Glossary of content strategy terms
Content strategy is an expanding field that crosses the boundaries between user experience, information architecture, marketing, taxonomy, and technical communication. As content strategists, the language we use often means different things to different people, depending on where they come from.
Can content strategy be agile?
I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.
Understanding the Content Maturity Model
Updated March 2016 The content maturity model is a great way for to you see where your challenges and opportunities are around creating content. You can use it to align stakeholders and team members around a common understanding, and get them excited about evolving their content practices. Most importantly, it provides you with some structure and […]
7 tips for hiring the right writer
You already know that it’s more effective and cost-efficient to hire a professional writer to develop your business copy than, say, getting the product manager or designer to do it. But how can you make sure that your content investment pays off? And why do so many professional writers do a lousy job of getting […]
Content mapping part 2: Mapping content to customer journeys
Updated March 2023 This is the second article in a two-part series about mapping content to customer journeys. If you haven’t yet read part one on the foundational elements of mapping content to customer journeys, please take a moment to have a quick read.
Content mapping part 1: Understanding content elements
Updated March 2023 Personas and customer journeys are fantastic tools to help understand who’s interacting with your organization, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience and then design for better content experiences.
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