Updated March 2016 The content maturity model is a great way for to you see where your challenges and opportunities are around creating content. You can use it to align stakeholders and team members around a common understanding, and get them excited about evolving their content practices. Most importantly, it provides you with some structure and […]
You already know that it’s more effective and cost-efficient to hire a professional writer to develop your business copy than, say, getting the product manager or designer to do it. But how can you make sure that your content investment pays off? And why do so many professional writers do a lousy job of getting […]
This is the second in a two-part article about mapping content to customer journeys. If you haven’t yet read part one on the foundational elements of mapping content to customer journeys, please take a moment to have a quick read.
Updated March 2016 Personas and customer journeys are fantastic tools to help understand who’s interacting with your organization, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience and then design for better content experiences.