Templates + tools


Glossary of content strategy terms


Content strategy is an expanding field that crosses the boundaries between user experience, information architecture, marketing, taxonomy, and technical communication. As content strategists, the language we use often means different things to different people, depending on where they come from.

A spring cleaning content toolbox


Kicking off a new year is always an exciting prospect. There’s optimism in the air. You’re starting fresh, with newly-minted ideas, plans, and strategies. “Get it done and make an impact” is your motto.

Understanding the Content Maturity Model


Updated March 2016 The content maturity model is a great way for to you see where your challenges and opportunities are around creating content. You can use it to align stakeholders and team members around a common understanding, and get them excited about evolving their content practices. Most importantly, it provides you with some structure and […]

7 tips for hiring the right writer


You already know that it’s more effective and cost-efficient to hire a professional writer to develop your business copy than, say, getting the product manager or designer to do it. But how can you make sure that your content investment pays off? And why do so many professional writers do a lousy job of getting […]

Content mapping part 2: Mapping content to customer journeys


This is the second in a two-part article about mapping content to customer journeys. If you haven’t yet read part one on the foundational elements of mapping content to customer journeys, please take a moment to have a quick read.

Content mapping part 1: Understanding content elements


Updated March 2016 Personas and customer journeys are fantastic tools to help understand who’s interacting with your organization, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience and then design for better content experiences.

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