An important part of developing a practical content strategy is understanding what your competitors are up to. Our digital competitive analysis template will help you get an overview of the content landscape in your industry.
Liaising across teams over and over on web page formats or content modules is hardly an effective use of time. When we start working with clients, we often find situations where nearly every piece of content is being newly designed without consideration to consistency across similar types of content (or else just the opposite, with […]
Stylistic editing ensures content looks and sounds the way it is supposed to. The company’s style, brand, voice, and tone guidelines all come into play, which can be challenging when there are hundreds (if not thousands) of pages of content on multiple channels.
When we talk about the digital content life cycle, we typically break it into five stages: strategize and ideate, plan, design and create, evaluate, and finally, maintain.
Complex words and phrases make your web copy difficult to understand. When you do a copy editing pass, look for ways to simplify by replacing two and three-word phrases with pared-down versions.
When you stuff your pages with extra articles, adverbs, and roundabout phrasing, your message gets fuzzy. Write lean and your readers will thank you.
Substantive editing is the part of the writing and revision process that looks at what Ginny Redish calls, “the big picture”. It occurs in early drafts and addresses key messages, user needs, and structure.
A content quality audit is a foundational activity that informs your content strategy by identifying strengths and weaknesses in existing content, and helping you to prioritize future content projects.
And if you want to get serious about how your content aligns with your brand and impacts customer perceptions, then do a qualitative, or quality audit.
A RACI is a matrix used to clarify the roles and responsibilities of each person involved in a project. In content projects, a RACI forms the backbone of your content governance plan. It ensures all team members and stakeholders understand their role, and that of others, in the content creation process. It also helps to identify […]
As a manager of a content team, you may find yourself having a head-on-desk moment at some point, frustrated by content processes that never seem to work.
Copy editing is an important part of the writing and revision process. It’s one of the last touches on the copy before publication and is best done by someone other than the author. No one can catch all the typos in their own work, so fresh eyes on the words will help.
Content strategy is an expanding field that crosses the boundaries between user experience, information architecture, marketing, taxonomy, and technical communication. As content strategists, the language we use often means different things to different people, depending on where they come from.
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