How to evaluate content using a content scorecard
Content scorecards are great for demonstrating content strengths and weaknesses to busy stakeholders. When user testing isn’t an option, scorecarding is a fast and effective way to assess content.
Writing for web accessibility [Recording and slides]
What makes digital content accessible?
This May, Farah Hirani presented with the Vancouver User Experience Group (VanUE). She explains how to write content that lowers barriers for people with disabilities, and how the process can benefit everyone.
How to run stakeholder interviews
Learn more about stakeholder interviews, the detailed conversations you should be having with your stakeholders.
Why your next content project needs stakeholder engagement
Understand what internal stakeholder engagement is and why it’s so important during content projects.
Good content organization: What it looks like and why you should do it
Learn what a good system of content organization looks like, and how you can leverage metadata and taxonomies to improve your website for both users and content teams in a number of powerful ways.
Different types of content audits: What they are, when to use them, and how
In this downloadable guide, you’ll learn about the different types of content audits. You’ll get detailed information on what they are, how to do them step by step, and how to choose which one is right for your needs. You’ll also get an overview of tools that can help you automate parts of the content audit process, helping you focus your limited time and resources on where you’ll get the highest value.
Adding content to your UX methodologies
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]
Content marketing and content strategy; a fishy relationship
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.
Three ways to use the Strategic Content Strategy Canvas
You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.
CSI’s Strategic Content Strategy Canvas
Download CSI’s Strategic Content Strategy Canvas and learn how to use it in this step-by-step instructional article. The canvas is a great way to ensure you have the necessary components in your content strategy, and can provide a quick snapshot for stakeholders of all the pieces of the content strategy.
Let’s put some strategy into our content strategy!
In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.
Discovery for intranet content strategy
We’ve done several intranet content strategy projects recently and, although every project is unique, we’ve come across some common themes. With this in mind, there are questions to ask and things to watch for that are particular to intranet content strategy discovery activities.
Use our content strategy roadmap to implement your content strategy
There can feel like a real gap between the successful development of a content strategy and its implementation.
Whether you’re an in-house content leader who’s developed a content strategy with your team (bravo!) or you’ve brought in content strategy experts to help, you may find it daunting to initiate the multiple changes set out in your new content strategy. One tool we always include in our content toolkit, and one that can help with this challenge, is the content strategy roadmap.
Filter by
