Get the latest insights on content strategy, content management, and content development.
The type of governance model you choose is even more important to your content development processes, your content teams, and the quality of your content.
There are always decisions to be made about content. What content is needed? Who’s the audience? What’s the best format and channel? What’s the purpose? What’s the voice and style? What constitutes success? What’s the approval process?
Content governance determines who makes those decisions.
Outdated content due to poor content management is a common problem on large websites. Keeping track of which content needs to be updated, archived, and removed on an ongoing basis can seem daunting. We’ve put together a list of resources to help you tackle the problem from different angles, a little bit at a time.
Resilience is important when you work in a content role. Building a culture of resilience in content teams creates stronger employees and working groups.
Learn more about stakeholder interviews, the detailed conversations you should be having with your stakeholders.
Understand what internal stakeholder engagement is and why it’s so important during content projects.
Defining the states in which your content can exist (published, archived, etc.) is important in building your content maintenance plan.
Creating a content maintenance plan for your website is critical part of managing your content over its entire content lifecycle.
Learn what a good system of content organization looks like, and how you can leverage metadata and taxonomies to improve your website for both users and content teams in a number of powerful ways.
When multiple writers try to rewrite content for a large website to a single set of new standards, they’ll need website content writing tools that support them in creating content more quickly and consistently. Here, we break down what should be part of the content writing toolkit they’ll need to do their job well.
Having a good writing team in place is critical if you’re rewriting lots of content for a large website or intranet redesign.
The quality of the on-page content directly impacts the quality of your user’s experience. With information-rich sites, getting to the on-page information is the reason why most users go the site in the first place. For most large site redesigns, this means rewriting the content.
As a user-experience or customer-experience professional, you’re in a strong position to advocate for content strategy in your organization. If formal content strategy is not an option, you can adopt a “stealth content strategy” approach by quietly integrating content considerations into your current UX practices. It doesn’t need to take any extra time or budget […]
The token is what is passed along in a content process, and helps you know when one process ends and another begins.
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