Content marketing and content strategy; a fishy relationship
One content strategist considers the complex relationship between content marketing and strategy, drawing from some unique experiences as a biologist.
Content in Practice: Elizabeth Braitenbach from Tourism Saskatchewan
On the Content in Practice podcast, Tourism Saskatchewan’s Elizabeth Braitenbach talks about her organization’s transformation to digital.
Three ways to use the Strategic Content Strategy Canvas
You can use the Strategic Content Strategy Canvas to facilitate discussions or a workshop with stakeholders, to guide how you approach and present your work, or as a way to provide a snapshot summary of the overall strategy.
Content in Practice: Brandon Young and Chelsea Watt from BC Hydro
On the Content in Practice podcast, Brandon Young and Chelsea Watt from BC Hydro’s Digital Team talk about the governance of content on the utility company’s website.
CSI’s Strategic Content Strategy Canvas
Download CSI’s Strategic Content Strategy Canvas and learn how to use it in this step-by-step instructional article. The canvas is a great way to ensure you have the necessary components in your content strategy, and can provide a quick snapshot for stakeholders of all the pieces of the content strategy.
Let’s put some strategy into our content strategy!
In his bestselling book, Good Strategy Bad Strategy, Richard Rumelt defines strategy states that a good strategy needs to include a diagnosis, a guiding focus, and a coherent action plan. In my experience, both content strategy consultants and in-house content leaders tend to be pretty good at some of these steps, but not so good at others. Let’s look at this more closely.
Discovery for intranet content strategy
We’ve done several intranet content strategy projects recently and, although every project is unique, we’ve come across some common themes. With this in mind, there are questions to ask and things to watch for that are particular to intranet content strategy discovery activities.
Use our content strategy roadmap to implement your content strategy
There can feel like a real gap between the successful development of a content strategy and its implementation.
Whether you’re an in-house content leader who’s developed a content strategy with your team (bravo!) or you’ve brought in content strategy experts to help, you may find it daunting to initiate the multiple changes set out in your new content strategy. One tool we always include in our content toolkit, and one that can help with this challenge, is the content strategy roadmap.
Evidence-based content decisions: Combining audience research with best practices
If you’re ready to start making evidence-based content decisions you probably feel excited but also a bit overwhelmed. It can seem daunting to not only get the information you need from audience research, but also to figure out what to do with it.
Making evidence-based content decisions comes down to combining what you know about your particular audiences with best practices for content.
Two types of content strategy projects: Foundational and discrete
There are two distinct types of content strategy projects. Some are relevant to all areas of your content. We call these foundational content strategy projects. Others are relevant only to specific audiences, purposes, or moments in time. These are discrete content strategy projects.
You can’t delete that! How to deal with regulatory content
Sometimes, your content team will be met with resistance when trying to remove content from your organization’s website. And certainly, there are some types of content that will need to stay. But a lot of “required” regulatory content isn’t actually required at all.
How to audit content for migration part II: Spreadsheet template
All of that data you record during your migration audit doesn’t mean very much in its raw form. To turn it into meaningful, actionable information, you’ll need to perform a bit of spreadsheet magic.
How to audit content for migration, part I: The what, why, and how
Migration audits are a great way to take stock of your content, decide what to keep, and get an idea of how much work you’ll need to do before and after the migration. It might sound tedious, but the more effort you put in during the migration audit, the less work you will need to put in later on.
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