How to audit for content quality
If you want to get serious about how your content aligns with your brand and impacts customer perceptions, then do a qualitative, or quality audit.
What is a digital ecosystem? Not what you think
The word ecosystem has become a popular buzz word in the worlds of business and media. But it’s not being used properly, which causes difficulties for the senior leaders of companies. They often don’t consider the actual meaning of the term, and the improper understanding and use of it leads to costly inefficiencies and missed business […]
Content toolkit: Content RACI templates
A RACI is a matrix used to clarify the roles and responsibilities of each person involved in a project. In content projects, a RACI forms the backbone of your content governance plan. It ensures all team members and stakeholders understand their role, and that of others, in the content creation process. It also helps to identify […]
How to use a RACI chart to define content roles and responsibilities
As a manager of a content team, you may find yourself having a head-on-desk moment at some point, frustrated by content processes that never seem to work.
Content toolkit: Copy editing checklist
Copy editing is an important part of the writing and revision process. It’s one of the last touches on the copy before publication and is best done by someone other than the author. No one can catch all the typos in their own work, so fresh eyes on the words will help.
Glossary of content strategy terms
Content strategy is an expanding field that crosses the boundaries between user experience, information architecture, marketing, taxonomy, and technical communication. As content strategists, the language we use often means different things to different people, depending on where they come from.
Can content strategy be agile?
I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.
Understanding the Content Maturity Model
Updated March 2016 The content maturity model is a great way for to you see where your challenges and opportunities are around creating content. You can use it to align stakeholders and team members around a common understanding, and get them excited about evolving their content practices. Most importantly, it provides you with some structure and […]
7 tips for hiring the right writer
You already know that it’s more effective and cost-efficient to hire a professional writer to develop your business copy than, say, getting the product manager or designer to do it. But how can you make sure that your content investment pays off? And why do so many professional writers do a lousy job of getting […]
Content mapping part 2: Mapping content to customer journeys
Updated March 2023 This is the second article in a two-part series about mapping content to customer journeys. If you haven’t yet read part one on the foundational elements of mapping content to customer journeys, please take a moment to have a quick read.
Content mapping part 1: Understanding content elements
Updated March 2023 Personas and customer journeys are fantastic tools to help understand who’s interacting with your organization, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience and then design for better content experiences.
Filter by
